Ritual Website Design
Client
Ritual Coffee Co.
Location
STL, MO
Year
2020
Ritual Coffee Co. is a modern gothic cafe. It strives for authenticity, providing its clientele a location with an edgy vibe to match their own. Incorporating dark, vintage elements to a modern space, they provide a unique atmosphere where creatives will thrive. Redesigning the client’s website will add new features, such as order online for pickup, to help their services be more accessible during the pandemic while following COVID-19 safety protocols.
Creative Brief
You have been approached to design a web site for a local restaurant that wants to be able to fulfill carryout orders online. They also want to entice customers to come in for an in-person dining experience, connect with them on social media and purchase merchandise with the restaurants' name. They have hired you to propose a new look and feel for their website that will accomplish all of these new objectives. You must begin this assignment by first, deciding what the restaurant is and where it is located. Then, you will design the branding, information architecture and interface designs for the restaurant website.
Ideal Consumer
The ideal target market is alternative and creative folks who like to step outside the status-quo. They want a space that feels authentic and welcoming.
Solution
By implementing aspects of the client's branding elements into the wireframes, here are the resulting mock-ups for the Ritual Coffee Co. website.
